Written by: Anna Marešová
A few days ago we launched the new Period Pleasure Stories campaign. It's about a cup of Whoop·de·doo, about the fact that even menstruation can be a time of tenderness, purity and love for us women. And also about the fact that with the right menstrual aid it can be a real pleasure.
Dear Whoop·de·doo friends,
who follow me, you may know that I spent several months in Costa Rica this year. I went to rest for three weeks, because there was no other way. And because even after a month my body was telling me that it was necessary to rest, I stayed there for four months without six days. It wasn't just a vacation, it was life changing experience. Thanks to the peace that I had for the first time in my life, I ran out of a lot of things. My priorities changed, and even though I was a long way from home, I felt closer to Whoop·de·doo than ever before.
While overcoming my endless fears of surfing, I tested our cup in truly extreme conditions. He passed this stress test with flying colours. And I have to admit that I can't imagine life without it.
It also dawned on me that Whoop·de·doo is maturing and that it requires different attention from me than it did when the brand was born. And so I decided to move it a little further. Immediately after my return, I started working with my team again with gusto.
Period Pleasure Stories video
Love & care
I'm so excited to slowly unveil our new visual style to you now. It's not just about colors and fonts, it's about emotions and great products. And mainly about the overall direction of the brand. This made it absolutely apt love & care. The first output is our new campaign, we called it Period Pleasure Stories. It's about the cup, about the fact that even menstruation can be a time full of tenderness, purity, love and intimacy. And also about the fact that with the right product it can also be a real pleasure. Not only for us - women, but also for those around us.
We still have a lot of work to do, but I am most happy that we and you are enjoying it. And I believe it will be for a long time.
I look forward to your own period pleasure stories, whether you write about them for us or share them with the world #periodpleasure.
With love and care,
Anna