Whoop·de·doo began as a diploma thesis by product designer Anna Marešová
Today, it is a love brand creating intimate products designed by a woman, for women. From the very beginning, the goal has been simple: to create thoughtful, refined products women truly want , without shame, products that respect the body, support pleasure, and feel natural to use.
Founded by Anna from the ground up, without investors, the brand remains fully independent to this day, growing organically and guided by intuition, care, and a deep understanding of women’s needs.
Design Philosophy
We design with a clear focus on function, ergonomics, and aesthetics. Each product is reduced to its essential form, clean, precise, and intuitive.
No unnecessary elements, no visible seams, no compromises. Every detail has a purpose.
Soft to the touch, safe, and hygienic, our products are designed to feel as natural as possible and to be used with confidence, without hesitation or shame.
We believe that quality is the foundation of trust and we consider it from the very first sketch.
Designer Anna Marešová creates products designed to last both materially and in design.
She collaborates with developers, doctors, and gynecologists throughout the development process, and is personally involved in testing together with our customers and ambassadors.
Every step is under our control from the initial concept to the final product.
Sustainability is not a statement. It is how we naturally work.
We manufacture locally and ethically in the Czech Republic, collaborate with European suppliers, and use certified, high-quality materials with a focus on long-term durability.
Small-series production allows us to maintain full control and ensure precision in every detail.
Our goal is to minimize impact while maximizing product longevity. That is also why our cup is red, it does not change color even after years of use, so there is no need to replace it.
Whoop·de·doo is about the female body and mind, their cycles, emotions, and transformations.
We open conversations about pleasure, menstruation, the body, sexual health, and relationships, natural and essential, yet often left unspoken. It’s not only about products, but also about communication, trust, and openness. We approach these topics with sensitivity, as they are an essential part of our lives.
We collaborate with experts across sexual health, psychology, and gynecology, and share knowledge across media, social platforms, as well as through our blog and podcast.
Designed by a woman for women
Whoop·de·doo is led by product designer Anna Marešová, who designs every product with a deep understanding of the female body.
Created to accompany women through all stages of life. While designed for women, we also open the conversation to men, offering insight into what brings women pleasure and wellbeing. Anna also creates distinctive, award-winning designs for public transport and cable cars. You can also explore other things she does.
Honesty in everything we create
Whether in design, production, packaging, or communication, every step is intentional. We think about longevity from the very beginning, because true sustainability starts with quality. And at its core, quality is honesty. That’s why we communicate openly and naturally, with the same care we bring to everything we create.
„Chci, aby ženu muži vnímali, jako celek, se všemi cykly a emocemi. Vnímali tak, že není jen sexuální objekt".
Harper's Bazaar
BIG QUESTIONS: S DESIGNÉRKOU ANNOU MAREŠOVOU O TOM, PROČ JSOU DŮLEŽITÉ VENUŠINY KULIČKY
2011
Whoop·de·doo: From Diploma Thesis to an Award-Winning Brand
Whoop·de·doo originated as Anna’s diploma thesis, focused on the design of a new vibrator, Venus balls, and a vibrating egg. The project received several student awards and attracted media attention. Upon completing her studies, she decided to bring her designs to life and began developing them as products. She chose to manufacture in the Czech Republic in small batches and to a high standard of quality a commitment she maintains to this day.
2013
The first product Anna introduced to the public were the Venus balls.
The pilot series sold out within just a few days. She then opened her own design studio, began winning prestigious awards, and gained a growing base of satisfied customers.
2015
Whoop·de·doo vibrator finally saw the light of day
Following an intensive development process and a successful crowdfunding campaign, the Whoop·de·doo vibrator was brought to market. Groundbreaking in both design and technology, it was christened by singer Tonya Graves.
2016
Red Dot for Whoop·de·doo
This year has been a joyful one for us, as we received the prestigious internationalRed Dot Design Awardfor our vibrator.
2019
Anna introduced her first Whoop·de·doo pop-up store at Prague’s Westfield Chodov shopping mall.
It was a world first – never before had intimate products been displayed in a shopping mall without masking.
2020
We introduced the long-awaited menstrual cup and thus opened an entirely new topic of intimacy.
Anna also focused on the topic of menstruation in her first podcast series Přiznej barvu (Show Your Colour), which was created in collaboration with Martin Tvrdý and Mary C.
2022
The cup was awarded in the SDGs Awards
The cup has received a great deal of positive feedback from our customers and has also been recognized as one of the most sustainable products contributing to the United Nations Sustainable Development Goals.
2024
Whoop·de·doo took a stand against period poverty.
We took a stand against period poverty. This year, we launched an awareness campaign to support women in need. Our menstrual cup has helped 530 single mothers, saving them more than 10.5 million CZK.